Our story

The way women are represented in fashion deserves a makeover.
And that’s why we’re here. Runway Takeover.

We’d love to see all women shape fashion together.
Will you take the stage with us?

Let's change the world as we strut.

Let the big chains run.
As a boutique fashion brand, we take small steps that make a difference.
We set our own direction. Our own style. Our own collections.

We own who we are. But we cannot do this on our own.

Only when you’re here are we complete.
That’s why we’d love to see you in our clothes and wearing our accessories.
We are all models. All day, every day.
So one size isn’t enough for a fair representation of fashion.
And the same faces over and over... you get tired of seeing them, right?

Everyone is welcome here. So yes. We’re gonna need a bigger catwalk.

You knew us as LOT. And now we’re so much more. Of you. For you.

And we help you make the choice that’s right for you.

Together, we are the new faces of fashion.